By Darren G. Lilleker, Mark Pack (eds.)
This e-book brings jointly major students to investigate political advertising within the context of the united kingdom 2015 common Election. Election campaigns characterize a time of excessive advertising, together with: the verbal exchange of social gathering, occasion chief and candidate manufacturers; the layout and dissemination of key messages and coverage proposals; id of aim electorate; starting up thoughts for the crusade; and translating thoughts into particular conversation strategies. each one bankruptcy of this e-book has been in particular commissioned to target this sort of points of the crusade (targeted campaigning, branding, center messages, advertisements, media administration, on-line campaigning and the crusade within the marginal seats). the gathering deals insights into the main fascinating and cutting edge elements of the 2015 election crusade, choosing how degrees events with differing source procedure elections and with what affects, in addition to what we will study extra largely approximately advertising and marketing at normal elections. The chapters are constructed to make the subject available to non-scholars and to have real-world relevance.
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Grice, A. (2014). IDS: ‘Conservatives are winning the arguments on welfare’. Independent, January 23. , & Fearn, H. (2015). The missing million voters. Independent, January 16. Hawkins, R. (2015). Tories’ £100,000 a month Facebook bill. BBC News, February 5. , & Nakatudde, N. (2015). General Election 2015 (Briefing paper CBP7186, May 18). London: House of Commons Library. Henderson, K. (2011). Labour re-writes the past – their economic management. Living in a Madhouse Blog, October 2. com/2011/10/02/ labour-rewrites-the-past-their-economic-management Heppell, T.
This suggests that some of the major manifesto commitments of the parties were resonating with a sizeable section of the public. Given the findings of a Loughborough University (2015a, b) study that more than 40% of mainstream media coverage of the 2015 election was devoted to the so-called ‘horse-race’, then how did parties get their message across? From around the 2001 general election, parties started to reduce the number of, what hitherto had been daily, press conferences, as it was felt MANIFESTOS AS AN EXTENDED BRANDING CAMPAIGN 43 that these benefited journalists more than they did the parties (Gaber 2011: 265).
Political Studies, 34(1), 19–39. Burton, M. (2012). Strategic voter selection. In J. ), Routledge handbook of political marketing. Abingdon: Routledge. Cameron, D. (2009). The age of austerity. Speech at Conservative Spring Forum, April 26. , & Whiteley, P. (2009). Performance politics and the British voter. Cambridge: Cambridge University Press. , & Tetlow, G. (2015). Post-election austerity: Parties’ plans compared (2015 Election briefing note, No. 11). London: Institute for Fiscal Studies/Nuffield Foundation.
Political Marketing and the 2015 UK General Election by Darren G. Lilleker, Mark Pack (eds.)